Fathom Analytics Review

I’ve been asked this before, in my welcome email and some of my tweets, i’ve inserted a snippet of my analytics that looks a bit like this 👇🏽

This is Fathom, an alternative to Google Analytics I’ve been using lately.

When Google killed Universal Analytics, at first, I tried to fight it, I tried to learn all the ropes on GA4, and after I did, I realized it was a jumbled, over complicated mess, and I never looked back.

For a while, I’d check my analytics on SEMRush, but eventually, because I have multiple sites, I decided to look for a real solution.

My criteria was simple, track how visitors interact with my website, where they came from, and a bonus if the platform would show me multiple sites at once.

You’ve likely seen Fathom as an option, and while it’s not free, it’s the app I chose and that’s the platform I’m going to discuss on this post.

I chose this app because it fit all my criteria.

It was easy to use, it tracked all the things I wanted to track, and it showed me the analytics to all my sites all in one go.

While I don’t like to pay for unnecessary apps, this one won me over because of its simplicity and beauty.

The app costs $14/mo to run, which is A LOT for analytics, but I figured it’s worth that $0.50/day because I no longer have to skim through 20+ individual pages to see my site stats at a glance.

From your “All sites” view, you can see details like Currents, Visitors, Views, Avg time/bounce rates, and event completions at a glance.

You can then click on the individual site to see more details.

This includes a full historic chart, pages/paths, referrers, device types, browsers, countries and events.

Clicking the a page/path or referrer will send you to a page showing you more information about that specific pages stats.

This shows you almost all the stuff you need to see, it has less features than GA4, however, I prefer to check my sites using this tool, and then I use Google Search Console to see how my SEO efforts are doing.

Installing the app is super simple, if you’re running WordPress, you can download their plugin and enter your Site ID, or if you’re running a custom site, you can enter their snippet into your header.

If you run an agency or simply want to share your analytics, you can also make your site shareable with this simple setting.

You can see an example of this here.

You’ll also be able to Add and manage events very easily from their dash, I barely use this anyway but I know a lot of people do.

You can also import your data from Google Analytics, saving even more time/effort migrating.

I’ve mentioned this app before on my GA4 Alternatives post, however, since I’ve had time to test all of the options I mentioned, I ended up liking this one the most and eventually paid the $14/mo to keep it.

If you you’re interested in trying this out, I highly suggest trying their 14 day free trial using the link below.

I get a small commission when you end up using it, but I wouldn’t promote it if I wasn’t using/paying for it myself.